Dance City

Brand Creation

In 2005, the new £7.6m Dance City opened in Newcastle. The largest dance centre of its kind in the north of England. Commissioned to design an identity system to engage its audiences of participants and professionals. We designed a strong yet simple typographic marque. Then, taking inspiration from the architectural drawings, created a series of graphic ‘artworks’ around the idea of a dance ‘space’. Combining these with images of people in motion, to fuse the building and dance into a bold visual identity.

Dance City Brand Creation
Dance City Brand Creation
Dance City Brand Creation
Dance City Brand Creation

In 2005, the new £7.6m Dance City opened in Newcastle. The largest dance centre of its kind in the north of England. Commissioned to design an identity system to engage its audiences of participants and professionals. We designed a strong yet simple typographic marque. Then, taking inspiration from the architectural drawings, created a series of graphic ‘artworks’ around the idea of a dance ‘space’. Combining these with images of people in motion, to fuse the building and dance into a bold visual identity.

Dance City Brand Creation
Dance City Brand Creation
Dance City Brand Creation

Infinite Design Consultants Ltd

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne NE6 1AB

T: 0191 224 8910
E: info@infinitedesign.com

Infinite Design Consultants Ltd

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne NE6 1AB

T: 0191 224 8910
E: info@infinitedesign.com

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