Dance City

Brand Creation

Creating a dynamic brand identity for a national dance centre.

Expertise
Stakeholder Consultation
Brand Strategy
Visual Identity Design
Wayfinding System
Graphic Design

The opening of Dance City in Newcastle created the largest dance centre of its kind in the north of England.

 

We were commissioned to design an identity system to engage its audiences of participants and professionals. We devised a strong yet simple typographic marque, then, taking inspiration from the architectural drawings, created a series of graphic ‘artworks’ around the idea of a dance ‘space’. We then combined these with images of people in motion, to fuse the building and dance into a bold visual identity.

 

 

 

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Infinite Design Consultants Ltd

Suite 2, The Beacon,
Westgate Road,
Newcastle upon Tyne NE4 9PQ

T: 0191 716 5086
E: info@infinitedesign.com

Infinite Design Consultants Ltd

Suite 2, The Beacon,
Westgate Road,
Newcastle upon Tyne NE4 9PQ

T: 0191 716 5086
E: info@infinitedesign.com