Egger Protect Campaign
A cross-channel marketing campaign for a market-leading structural flooring manufacturer.
Photography and Art Direction
Founded in 1961, EGGER specialises in the design and manufacture of high-quality wood products. The company has 18 plants in 8 countries and produce an extensive product range for customers in the furniture industry, wood, and flooring retailers as well as supplying the building and DIY markets.
The company’s market-leading structural flooring product, EGGER Protect, is the only product on the market that can be exposed to the elements for up to 60 days. Offering peace of mind to house builders who often face on-site delays caused by poor weather, material shortages or lack of skilled tradespeople.
We worked with the marketing team at EGGER UK to develop a multi-channel campaign to promote EGGER Protect to house builders and merchants.
We began by outlining the features and benefits of the product. Each falling into three broad areas – quality, reassurance, and value. We then scripted a series of ads aimed at different targets audiences (builders or merchants). We then art directed a series of images and movies showing the product in action.
The overarching theme of the campaign is ‘unrivaled protection’. As the product not only protects on-site, but also offers continued protection in the home.
The campaign was rolled-out across print, digital channels, and direct mail.
“Building products is a fiercely competitive market. We knew we needed a different appoach if we were to stand out. Infinite helped us pair down our product story into a simple and strong value proposition.”
Egger UK Limited