Fenwick

Brand Strategy

Founded in 1882, Fenwick is a famous high street name with a chain of department stores across the UK. The family-run business still offers the high-quality products and customer service it always has. But the retail landscape is competitive and forever changing. So Fenwick needed to sharpen their brand vision. A series of workshops with the senior management team informed our thinking. This lead to a clear articulation of their offer and a set of brand identity guidelines that, together, create a logical and distinct market position. Helping this unique brand go from strength to strength.

Fenwick - brand strategy
Fenwick - brand strategy
Fenwick - brand strategy
Fenwick - brand strategy

Founded in 1882, Fenwick is a famous high street name with a chain of department stores across the UK. The family-run business still offers the high-quality products and customer service it always has. But the retail landscape is competitive and forever changing. So Fenwick needed to sharpen their brand vision. A series of workshops with the senior management team informed our thinking. This lead to a clear articulation of their offer and a set of brand identity guidelines that, together, create a logical and distinct market position. Helping this unique brand go from strength to strength.

Fenwick - brand strategy

“Our work helped the leadership team articulate their offer more effectively. The company continues to go from strength-to-strength, investing in their stores and providing the highest-quality products and an unrivaled shopping experience.”

Des Kennedy, Managing Director, Infinite

 

Infinite Design Consultants Ltd

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne NE6 1AB

T: 0191 224 8910
E: info@infinitedesign.com

Infinite Design Consultants Ltd

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne NE6 1AB

T: 0191 224 8910
E: info@infinitedesign.com

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