Delivering brand consistency to bring the brightest minds to social work.
Frontline is a forward-thinking, not-for-profit organisation whose mission is to transform the lives of vulnerable children by recruiting and developing outstanding individuals to become leaders in social work.
Established in 2012, Frontline has already made a significant difference to the profile and perception of social work in the UK. Through their pioneering recruitment programme, high calibre graduates are now actively targeting social work as a rewarding and fulfilling career choice.
We have worked with Frontline for a number of years. Outputs include developing brand guidelines to provide a benchmark for quality and consistency across all communication channels. We have also designed and implemented internal communications collateral and external recruitment campaigns including outdoor, direct mail and radio.
The Frontline Leadership Development Programme