Sue Ryder
Brand Development
Sue Ryder is one of the UK’s largest healthcare charities delivering expert care for people with life-changing conditions through their Hospices and Care Centres. Charity fundraising is fiercely competitive and Sue Ryder need to stand out if they are to raise the £74m a year required to fund their important work. Research showed that it’s their ‘personal’ touch that makes them different. We designed a friendly signature logo and combined it with hand-cut abstract shapes creating a unique, flexible brand identity with a ‘human’ touch. Producing a set of brand guidelines for implementing it across digital and physical channels.
Sue Ryder is one of the UK’s largest healthcare charities delivering expert care for people with life-changing conditions through their Hospices and Care Centres. Charity fundraising is fiercely competitive and Sue Ryder need to stand out if they are to raise the £74m a year required to fund their important work. Research showed that it’s their ‘personal’ touch that makes them different. We designed a friendly signature logo and combined it with hand-cut abstract shapes creating a unique, flexible brand identity with a ‘human’ touch. Producing a set of brand guidelines for implementing it across digital and physical channels.
“Since the re-brand recognition for the charity has increased markedly. Helping increase its income, from fundraising and retail, year-on-year.”
Theresa Bailey, Head of Marketing