Expertise
Brand Positioning
Campaign Concept and Development
Photography and Art Direction
Graphic Design

Based in the Lake District, Theatre by the Lake produces and stages professional drama for local people and visitors alike.

Since opening its doors in 1999 the theatre has produced and presented over 6,000 performances.

We were commissioned to create series of campaigns designed to tell the unique story of the theatre and its beautiful location with the aim of raising awareness and ticket sales.

Entitled ‘The Drama of the Lakes’, our solution involved bold, creative images set in appropriately dramatic landscapes. Rolled out across physical and digital channels, the campaign was so successful in driving ticket sales it was updated annually for over 8 years.