Theatre by the Lake

Brand Positioning

Dramatic storytelling within the breathtaking lakeland landscape.

Expertise
Brand Positioning
Campaign Concept and Development
Photography and Art Direction
Graphic Design

Based in the Lake District, Theatre by the Lake produces and stages professional drama for local people and visitors alike.

Since opening its doors in 1999 the theatre has produced and presented over 6,000 performances.

We were commissioned to create series of campaigns designed to tell the unique story of the theatre and its beautiful location with the aim of raising awareness and ticket sales.

Entitled ‘The Drama of the Lakes’, our solution involved bold, creative images set in appropriately dramatic landscapes. Rolled out across physical and digital channels, the campaign was so successful in driving ticket sales it was updated annually for over 8 years.

 

“Infinite helped us tell compelling stories that engage audiences and increase attendance.”

Rachel Swift
Head of Marketing
Theatre by the Lake

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Infinite Design Consultants Ltd

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne NE6 1AB

T: 0191 224 8910
E: info@infinitedesign.com

Infinite Design Consultants Ltd

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne NE6 1AB

T: 0191 224 8910
E: info@infinitedesign.com