by Des Kennedy | Jun 24, 2025 | Uncategorized
Aristotle may have lived 2,000 years ago, but he articulated one of the most crucial principles of brand communication long before the concept of branding existed. He referred to it as the rhetorical triangle: ‘Ethos’ (credibility), ‘Pathos’ (emotion) and ‘Logos’...
by Des Kennedy | May 30, 2025 | Uncategorized
The most memorable ideas don’t just inform, they resonate and inspire. That’s because people don’t think in bullet points; they think in stories. And within those stories, metaphors are the glue. A good metaphor takes something complex and makes it understandable. It...
by Des Kennedy | May 20, 2025 | Uncategorized
Complexity is seductive. It makes you feel smart, busy, and important. But in truth, complexity slows teams down, alienates audiences, and clutters the signal. Simplicity, on the other hand, is deceptively hard—but deeply valuable. And when we say Savvy Simplicity at...
by Des Kennedy | May 17, 2025 | Uncategorized
There’s a strange tension inside any business that’s been around for a while. On the one hand, there’s pride: in your history, your resilience, the fact you’ve survived in a market that’s moved on. On the other, there’s inertia: old assumptions, legacy perceptions,...
by Des Kennedy | May 7, 2025 | Uncategorized
The world is noisy. Everyone is shouting. Every brand campaign is pushing. But sometimes, the most powerful thing you can do… is whisper. The Silent Spark is our name for the quiet, low-key ideas that generate surprising momentum. Not because they’re showy, but...
