by Des Kennedy | Jun 21, 2017
Universities need unique stories if they’re to compete in the race for recognition, recruitment and research funding The UK is recognised the world over for the quality of its universities. Drivers of economic growth they develop skills, fuel innovation and together...
by Des Kennedy | Feb 7, 2017
Use the channel funnel and get better results from your marketing I was speaking about marketing and sales to the owner of a large professional services company recently when the conversation came around to social media. Her business engages an external agency to...
by Des Kennedy | Jul 18, 2016
What is value? When asked – what do you value? Certain things spring immediately to mind. Time with our family, our home, friendships or perhaps even particularly meaningful possessions. It’s fair to say that, from a personal perspective, most of us find it easy to...
by Des Kennedy | Jun 29, 2015
Just because I like you doesn’t mean I care You’ve posted something to social media. And after a while you get a notification… Someone liked what you did or better still commented on it! You feel good. You’ve just received a little bit of what...
by Des Kennedy | Jun 11, 2015
7 things brand managers can learn from buskers Every Summer our city streets come alive with entertainers and performers of every kind. From the obligatory stationary man, a myriad of musicians to the unicycling escapologists with their acts of daring do! Each one...
by Des Kennedy | Apr 2, 2015
Who likes numbers? – making measuring improvement easier Perhaps I’m a little strange. As a mathematician and professional analyst with over 20 years of experience, the use of data and statistics to monitor and measure change has always been within my comfort...
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