by Des Kennedy | Sep 23, 2013
Get off the stage and into the crowd There has been a fundamental shift in marketing. We are all watching less television and reading fewer newspapers; combine this with the fact that as consumers we have become less trusting of advertising, direct mail and PR and its...
by Des Kennedy | Sep 23, 2013
How much is your brand worth? Have you ever thought how much your brand is actually worth? Just because it is not listed on your balance sheet along with your building, stock, cash and fixtures and fittings doesn’t mean that it isn’t one of your...
by Des Kennedy | Sep 15, 2013
I am not normal – neither are you Brands are such a part of the fabric of our world that it is difficult imagine our lives without them. Major products and services have embedded themselves into our phsyche fashioning and communicating their values and connecting with...
by Des Kennedy | Sep 10, 2013
The pressure to be ‘business-like’ These days the pressures on the not-for-profit sector are enormous. In the current economic climate income from voluntary donations are dropping as levels of individual incomes fall. The coalition government are...
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