by Des Kennedy | Feb 20, 2015
My friend the dinosaur My friend the dinosaur knows what he knows and is happy to keep it that way. My friend the dinosaur doesn’t like change and wants it like this every day. My friend the dinosaur keeps his head down preferring to hide in plain sight. My friend the...
by Des Kennedy | Feb 19, 2015
Can mHealth transform the NHS? The take-up of mobile technology grows year-on-year. Now more people in the world have access to a mobile than clean drinking water, a bank account or television. According to the Office for National Statistics. In the UK access to the...
by Des Kennedy | Dec 18, 2014
Why your business must be digital by default “Wow it’s unbelievable.” “This is going to transform our business.” “We’re going to be able to work so much quicker.” These were the sentiments, if not the exact words, we uttered on that fateful day back in 1988. The...
by Des Kennedy | Dec 9, 2014
How bad ideas make for better solutions Most of my ideas are rejected. I’ve done this job for while now (you can tell by the gray beard and hangdog expression). Originally training as a graphic designer. I have designed for print, brands, exhibitions and latterly UX...
by David Whitfield | Nov 25, 2014
Think more about brand ‘value’ than ‘values’ I recently worked with a large organisation helping them create a series of core messages. They had previously engaged a brand consultancy. Who undertook stakeholder interviews and brainstormed ideas. Discussing in detail...
by Des Kennedy | Sep 10, 2014
Walking in the fog Eddie Obeng, A leading authority on project management and Director of Pentacle (The Virtual Business School) categorises projects into four types. Painting by numbers A project where you know what to do and know how to do it. Making a movie A...
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