by Des Kennedy | Oct 15, 2013
Techies must learn to speak Newbie I have lost count how many times in a client meeting I have come across this. The project team have discussed the business case, outlined the objectives, the desired outcomes and timings and it seems everyone is on the same page....
by Des Kennedy | Oct 4, 2013
Standing out from the rest of the herd Positioning is about creating clear space between you and your competitors. It’s about understanding the truths of what makes your brand different. It’s having a clear strategy and a set of tactics that will...
by Des Kennedy | Oct 2, 2013
Ready, steady, show me the pictures! I have lost count of the number of times when either pitching for new business or meeting a prospective new client we are asked “Show me the pictures!” or, to put in another way, “Let’s see your creative...
by Des Kennedy | Sep 23, 2013
Get off the stage and into the crowd There has been a fundamental shift in marketing. We are all watching less television and reading fewer newspapers; combine this with the fact that as consumers we have become less trusting of advertising, direct mail and PR and its...
by Des Kennedy | Sep 23, 2013
How much is your brand worth? Have you ever thought how much your brand is actually worth? Just because it is not listed on your balance sheet along with your building, stock, cash and fixtures and fittings doesn’t mean that it isn’t one of your...
by Des Kennedy | Sep 15, 2013
I am not normal – neither are you Brands are such a part of the fabric of our world that it is difficult imagine our lives without them. Major products and services have embedded themselves into our phsyche fashioning and communicating their values and connecting with...
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