by Des Kennedy | Oct 4, 2013
Standing out from the rest of the herd Positioning is about creating clear space between you and your competitors. It’s about understanding the truths of what makes your brand different. It’s having a clear strategy and a set of tactics that will...
by Des Kennedy | Oct 2, 2013
Ready, steady, show me the pictures! I have lost count of the number of times when either pitching for new business or meeting a prospective new client we are asked “Show me the pictures!” or, to put in another way, “Let’s see your creative...
Recent Comments