Get off the stage and into the crowd

Get off the stage and into the crowd

Get off the stage and into the crowd There has been a fundamental shift in marketing. We are all watching less television and reading fewer newspapers; combine this with the fact that as consumers we have become less trusting of advertising, direct mail and PR and its...
How much is your brand worth?

How much is your brand worth?

How much is your brand worth? Have you ever thought how much your brand is actually worth? Just because it is not listed on your balance sheet along with your building, stock, cash and fixtures and fittings doesn’t mean that it  isn’t one of your...
I am not normal – neither are you

I am not normal – neither are you

I am not normal – neither are you Brands are such a part of the fabric of our world that it is difficult imagine our lives without them. Major products and services have embedded themselves into our phsyche fashioning and communicating their values and connecting with...
The pressure to be ‘business-like’

The pressure to be ‘business-like’

The pressure to be ‘business-like’ These days the pressures on the not-for-profit sector are enormous. In the current economic climate income from voluntary donations are dropping as levels of individual incomes fall. The coalition government are...
90% of design companies are cr*p

90% of design companies are cr*p

90% of design companies are cr*p Theodore Sturgeon, an American science fiction author, coined a phrase that became known as ‘Sturgeon’s law’. It states that ‘90% of everything is cr*p’. If this is true then it follows that 90% of design companies are cr*p too....