by Des Kennedy | Jun 22, 2017
Newcastle University Positioning and marketing strategy The Faculty of Science, Agriculture and Engineering (SAgE) is one of the largest of its kind in the UK with 8,000 students, 1,200 staff and a turnover of £130m. Infinite was commissioned by the leadership and...
by Des Kennedy | Jun 21, 2017
Universities need unique stories if they’re to compete in the race for recognition, recruitment and research funding The UK is recognised the world over for the quality of its universities. Drivers of economic growth they develop skills, fuel innovation and together...
by Des Kennedy | Feb 7, 2017
Use the channel funnel and get better results from your marketing I was speaking about marketing and sales to the owner of a large professional services company recently when the conversation came around to social media. Her business engages an external agency to...
by Des Kennedy | Oct 2, 2013
Ready, steady, show me the pictures! I have lost count of the number of times when either pitching for new business or meeting a prospective new client we are asked “Show me the pictures!” or, to put in another way, “Let’s see your creative...
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