by Des Kennedy | Feb 7, 2017
Use the channel funnel and get better results from your marketing I was speaking about marketing and sales to the owner of a large professional services company recently when the conversation came around to social media. Her business engages an external agency to...
by Des Kennedy | Jun 29, 2015
Just because I like you doesn’t mean I care You’ve posted something to social media. And after a while you get a notification… Someone liked what you did or better still commented on it! You feel good. You’ve just received a little bit of what...
by Des Kennedy | Sep 23, 2013
Get off the stage and into the crowd There has been a fundamental shift in marketing. We are all watching less television and reading fewer newspapers; combine this with the fact that as consumers we have become less trusting of advertising, direct mail and PR and its...
by Des Kennedy | Sep 15, 2013
I am not normal – neither are you Brands are such a part of the fabric of our world that it is difficult imagine our lives without them. Major products and services have embedded themselves into our phsyche fashioning and communicating their values and connecting with...
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