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Think more about brand ‘value’ than ‘values’

Think more about brand ‘value’ than ‘values’

by David Whitfield | Nov 25, 2014

Think more about brand ‘value’ than ‘values’ I recently worked with a large organisation helping them create a series of core messages. They had previously engaged a brand consultancy. Who undertook stakeholder interviews and brainstormed ideas. Discussing in detail...

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