by Des Kennedy | Mar 24, 2015
Growing charity income with cross-channel digital campaigns Charities have seen their incomes reduced over the last few years. Increasing pressure on fundraisers to grow donations and make up the short fall. It’s difficult to overstate the role mobile devices now play...
by Des Kennedy | Mar 5, 2015
Further education – a tale of two audiences Further Education colleges deliver education and vocational training for 16 to 24 year olds. As well as adult learning both on a full and part-time basis. Colleges have invested heavily in ambitious capital redevelopment...
by Des Kennedy | Feb 20, 2015
My friend the dinosaur My friend the dinosaur knows what he knows and is happy to keep it that way. My friend the dinosaur doesn’t like change and wants it like this every day. My friend the dinosaur keeps his head down preferring to hide in plain sight. My friend the...
by Des Kennedy | Feb 19, 2015
Can mHealth transform the NHS? The take-up of mobile technology grows year-on-year. Now more people in the world have access to a mobile than clean drinking water, a bank account or television. According to the Office for National Statistics. In the UK access to the...
by Des Kennedy | Dec 18, 2014
Why your business must be digital by default “Wow it’s unbelievable.” “This is going to transform our business.” “We’re going to be able to work so much quicker.” These were the sentiments, if not the exact words, we uttered on that fateful day back in 1988. The...
by Des Kennedy | Dec 9, 2014
How bad ideas make for better solutions Most of my ideas are rejected. I’ve done this job for while now (you can tell by the gray beard and hangdog expression). Originally training as a graphic designer. I have designed for print, brands, exhibitions and latterly UX...
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