by Des Kennedy | Oct 20, 2013
The four line marketing strategy that guarantees success Sales and marketing are intrinsically linked but they are of course two very different things. If sales is about “doing the deal” and marketing, put simply, is “telling the story”. I am going to reveal a...
by Des Kennedy | Oct 18, 2013
Infinite attend NETS Share and Spread Conference The objective of LEAN is to maximise customer value while minimising waste. A LEAN organisation places customer value at its heart and continuously analyses and optimises its processes in order to increase it. LEAN...
by Des Kennedy | Oct 15, 2013
Techies must learn to speak Newbie I have lost count how many times in a client meeting I have come across this. The project team have discussed the business case, outlined the objectives, the desired outcomes and timings and it seems everyone is on the same page....
by Des Kennedy | Oct 4, 2013
Standing out from the rest of the herd Positioning is about creating clear space between you and your competitors. It’s about understanding the truths of what makes your brand different. It’s having a clear strategy and a set of tactics that will...
by Des Kennedy | Oct 2, 2013
Ready, steady, show me the pictures! I have lost count of the number of times when either pitching for new business or meeting a prospective new client we are asked “Show me the pictures!” or, to put in another way, “Let’s see your creative...
by Des Kennedy | Sep 23, 2013
Get off the stage and into the crowd There has been a fundamental shift in marketing. We are all watching less television and reading fewer newspapers; combine this with the fact that as consumers we have become less trusting of advertising, direct mail and PR and its...
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