by David Whitfield | Dec 11, 2015
Theatre by the Lake Brand Positioning A nationally renowned theatre based in Keswick. Theatre by the Lake creates and stages high quality productions. Attracting audiences from all over the UK. We designed ‘The Drama of the Lakes’ marketing campaign to help raise...
by David Whitfield | Nov 20, 2015
EDMI Europe Exhibition Design EDMI are one of the worlds largest smart energy meter companies. Owned by the Japanese Osaki Group, they offer R&D and products to utility companies across the globe. In response to new opportunities within the European utility market...
by Des Kennedy | Jun 11, 2015
7 things brand managers can learn from buskers Every Summer our city streets come alive with entertainers and performers of every kind. From the obligatory stationary man, a myriad of musicians to the unicycling escapologists with their acts of daring do! Each one...
by David Whitfield | Nov 25, 2014
Think more about brand ‘value’ than ‘values’ I recently worked with a large organisation helping them create a series of core messages. They had previously engaged a brand consultancy. Who undertook stakeholder interviews and brainstormed ideas. Discussing in detail...
by Des Kennedy | Oct 20, 2013
The four line marketing strategy that guarantees success Sales and marketing are intrinsically linked but they are of course two very different things. If sales is about “doing the deal” and marketing, put simply, is “telling the story”. I am going to reveal a...
by Des Kennedy | Oct 4, 2013
Standing out from the rest of the herd Positioning is about creating clear space between you and your competitors. It’s about understanding the truths of what makes your brand different. It’s having a clear strategy and a set of tactics that will...
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