by Des Kennedy | Sep 9, 2013
DIY – the end of the expert? It is tempting in these tough economic times for marketing managers to reduce their reliance on external expertise when developing communications. Advances in technology mean the power to create is now in the hands of everyone. So why go...
by Des Kennedy | Sep 2, 2013
Everyone’s a designer these days In a recent article published in the Harvard review. Tim Brown, CEO of the global design company IDEO, argues that in order to succeed today businesses must embrace innovation and the best way to do this is to think like a...
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