by Des Kennedy | Sep 23, 2013
How much is your brand worth? Have you ever thought how much your brand is actually worth? Just because it is not listed on your balance sheet along with your building, stock, cash and fixtures and fittings doesn’t mean that it isn’t one of your...
by Des Kennedy | Sep 15, 2013
I am not normal – neither are you Brands are such a part of the fabric of our world that it is difficult imagine our lives without them. Major products and services have embedded themselves into our phsyche fashioning and communicating their values and connecting with...
by Des Kennedy | Sep 10, 2013
The pressure to be ‘business-like’ These days the pressures on the not-for-profit sector are enormous. In the current economic climate income from voluntary donations are dropping as levels of individual incomes fall. The coalition government are...
by Des Kennedy | Sep 10, 2013
90% of design companies are cr*p Theodore Sturgeon, an American science fiction author, coined a phrase that became known as ‘Sturgeon’s law’. It states that ‘90% of everything is cr*p’. If this is true then it follows that 90% of design companies are cr*p too....
by Des Kennedy | Sep 9, 2013
DIY – the end of the expert? It is tempting in these tough economic times for marketing managers to reduce their reliance on external expertise when developing communications. Advances in technology mean the power to create is now in the hands of everyone. So why go...
by Des Kennedy | Sep 2, 2013
Everyone’s a designer these days In a recent article published in the Harvard review. Tim Brown, CEO of the global design company IDEO, argues that in order to succeed today businesses must embrace innovation and the best way to do this is to think like a...
Recent Comments